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From Vision to Venue: How Framework Built Nashville’s Boldest Sauna Studio
FREE ONLINE WEBINAR
August 20th, 2025 | 9 AM PDT | 10 AM MDT | 11 AM CST | 12 PM EDT – Join us for an interactive webinar with Allen Penn, the founder of Nashville’s leading sauna and cold plunge studio, Framework. Allen will discuss the evolution of his wellness concept into the reality of his flagship location. Framework is a meticulously designed wellness space, blending traditional sauna practices with contemporary design.
With seven uniquely designed traditional saunas, a variety of individual and group tubs at different temperatures, and distinct silent and social zones, every detail invites a personalized experience. Framework offers a tailored experience. Learn how the design incorporates natural light, greenery, and a fluid indoor-outdoor environment to create an urban sanctuary and how Allens partnership with Cedar & Stone Nordic Sauna Design services supported Allen’s concept.
This webinar offers valuable insights for wellness entrepreneurs, designers, and enthusiasts interested in building transformative wellness spaces that prioritize both aesthetics and functionality
PANELISTS:
- Allen Penn | Founder of Framework, Nashville, TN
HOST:
interactive conversations
industry-leading voices
expert business tips
past
webinars
opening a sauna business?
This 12-month program focuses on six key areas that every sauna entrepreneur needs to launch a successful business: vision, experience design, sauna build, business model and plan, operations, and marketing. Through our thoughtfully conceived coursework, small group coaching, lectures, check-ins, and networking events you can chart your path toward opening a profitable business that also aligns with your core vision and values.
